Key highlights
30%
Faster time‑to‑market
$1M+
Savings in printing
30%
Support for cost reduction
Zensar partnered with a leading global professional body to deliver a DXP‑led digital transformation. The engagement modernized legacy platforms, migrated print‑heavy content to digital, and enabled scalable, personalized experiences while improving operational efficiency and speed.
Client overview
The client is a globally recognized professional services organization specializing in setting standards, certifications, and qualifications across industries such as infrastructure, construction, and property. With a wide international presence, the organization serves professionals, enterprises, and institutions by providing knowledge resources, certifications, and learning programs.
To support its growing global audience and evolving digital expectations, the client initiated a large-scale digital transformation program to modernize its technology landscape and enhance user experience across its digital ecosystem.
Challenges
The client faced multiple business and technology challenges:
Fragmented digital ecosystem: Multiple websites, platforms led to inconsistent user experiences and inefficiencies.
Legacy content, print dependency: Heavy reliance on print-based journals and publications limited scalability and accessibility.
No unified platform: Absence of a centralized system to manage content, users, and digital journeys.
Limited personalization: Inability to tailor experiences to user preferences and behavior.
Complex content migration: High risk in moving large volumes of structured and unstructured content.
Scalability and flexibility constraints: Existing systems lacked the agility required to support global expansion and new digital services.
Solutions
DXP‑led digital transformation with modern architecture, automation, and commerce enablement
Zensar delivered a DXP-led transformation focused on modernization, consolidation, and experience:
DXP implementation: Deployed Adobe Experience Manager integrated with Microsoft technologies.
Unified platform architecture: Consolidated 13+ websites into a single, digital ecosystem.
Headless and hybrid architecture: Enabled flexible content delivery across channels.
Content digitization and migration: Migrated legacy print and PDFs into a structured repository.
UX research and redesign: Improved journeys, accessibility, and engagement.
Personalization and campaigns: Enabled targeted experiences and integrated campaigns.
DevOps and automation: Established CI/CD for faster releases.
E-commerce enablement: Enhanced digital experience for courses and certifications.
1.
Adobe DXP accredited solution
2.
Headless and microservices architecture
3.
Automation‑driven migration tools
4.
Managed services and governance frameworks
Impact
Delivered a scalable digital platform improving engagement, speed, and cost efficiency across learning and qualification experiences.
1.
£1M+ savings in printing costs
2.
30% faster time‑to‑market
3.
Increased user engagement through personalized and intuitive digital journeys
4.
30% reduction in application support costs
Business outcome
The DXP‑led transformation enabled the client to modernize digital delivery, reduce operational costs, and improve engagement. Migration from print to digital created scalable content access, improved learning experiences, and accelerated digital initiatives. The solution positioned the organization for long‑term digital growth and innovation.