Key highlights
30%
Faster time-to-market for digital campaigns and publishing content updates.
30%
Reduction in application support costs through legacy system modernization.
100%
Transformation of the client’s digital and marketing experience ecosystem across global touchpoints.
Zensar partnered with the client to redesign and re-platform their digital and marketing ecosystem. Over a 13-month engagement, with a team of 12+ FTEs operating under an agile delivery model, Zensar provided strategy, architecture, migration, and implementation services using Adobe’s technology stack.
Client overview
Our client is a leading European multinational development bank focused on sustainable economic growth, innovation, and financial inclusion across emerging markets. With operations across Europe, Central Asia, and the Southern and Eastern Mediterranean, the bank works closely with governments, businesses, investors, and policymakers to drive economic development and private sector growth.
As part of its digital transformation journey, the client sought to modernize its digital and marketing ecosystem to deliver seamless, personalized, and consistent experiences across global audiences. The goal was to create a future-ready digital platform that could support multilingual, multi-region content delivery while improving operational agility and customer engagement.
Challenges
The client faced several critical business and technology challenges:
Legacy platform limitations: The existing Oracle CMS lacked the flexibility required for efficient content publishing across channels, languages, and regions.
Inconsistent UX: The platform struggled to maintain design integrity and enforce policy compliance consistently across digital assets.
No personalization: They wanted to personalize experiences across web and email channels for improved customer satisfaction.
End-of-support risk: Oracle WebCenter Sites was approaching end-of-support after 2025.
Complex migration requirements: Migrating vast volumes of content and user profiles without disrupting business operations.
Solutions
Zensar delivered a digital transformation and migration program using Adobe platforms and proprietary accelerators.
Key components:
Platform strategy: Assessed the ecosystem and defined a scalable target architecture.
DXP implementation: Deployed Adobe-based DXP solution for a flexible digital ecosystem.
UX design: Designed intuitive digital journeys to improve engagement.
Automated migration: Moved content and users from Oracle CMS with minimal risk.
Omnichannel publishing: Enabled seamless content management across regions and languages.
Personalization: Delivered tailored web and email experiences.
Cloud adoption: Integrated modern cloud services for scalability and performance.
Technologies : Adobe Analytics, Adobe Campaign/Adobe Target, Adobe Experience Platform/Adobe Cloud Services
Technologies Used
1.
Adobe Experience Manager (AEM)
2.
Adobe Analytics
3.
Adobe Campaign/Adobe Target
4.
Adobe Experience Platform/Adobe Cloud Services
Impact
Enabled a future‑ready digital platform delivering faster content delivery, improved engagement, and scalable marketing operations.
1.
Improved customer engagement through personalized digital experiences.
2.
Faster content publishing cycles and enhanced productivity for marketing and business teams.
3.
Greater scalability, compliance, and consistency across regions and channels.
4.
30% improved time-to-market for launching digital campaigns and content updates.
Conclusion
Zensar successfully accelerated the client’s digital and marketing transformation through a robust, DXP-led modernization approach. By replacing legacy platforms with a scalable, future-ready architecture, Zensar enhanced customer engagement, improved operational efficiency, and increased content agility across regions and channels, reinforcing its position as a trusted partner in large-scale digital transformation.